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Magic Plant Red African Bird’s Eye Pepper Powder
The Piri Piri Original—Intense, Sharp Heat with an Earthy Soul.
Overview
Our natural Red African Bird’s Eye (also known as Piri Piri or Peri Peri) packs a powerful heat at 100,000 to 175,000 (SHUs). Unlike "creeper" peppers, the Bird’s Eye provides a sharp, immediate burn. So those few seconds prior to that—this respected pepper actually has a really nice complex earthy and slightly nutty flavor! Our Red African Bird’s Eye ground pepper, crushed flakes, and dry whole pods are very hot (spicy), so use with common sense and caution. Remember, the heat is felt instantly, so start with a very small taste test to gauge your heat tolerance.
The Red African Bird’s Eye is a relative of the Tabasco pepper but with significantly more heat and a more concentrated flavor. Intense Heat and Endorphin Rush. Before processing, these peppers have a distinctive appearance with a small, tapered shape and a vibrant red color. They are often characterized by their upright growth on the plant, giving them a "sky-pointing" or fierce appearance in the chili community.
Technical Specifications
Attribute | Detail |
Heat Level (SHU) | 100,000 – 175,000 |
Flavor Profile | Earthy, Nutty, Sharp |
Form Factor | Fine Ground Powder |
Dietary Specs | Vegetarian, Gluten-Free, No MSG, Non-GMO |
Certified | Kosher, Halal |
The Experience
Red African Bird’s Eye peppers are known to be the soul of African and Portuguese cuisine! So why eat it? Like most chili peppers, in certain amounts the sensation can be quite pleasing and causes the release of endorphins in the brain, which make you feel pleasure. Studies suggest that Capsaicin may have certain health benefits, such as pain relief, improved digestion, and potential metabolism-boosting effects. Eat with caution but enjoy the complex flavor provided by Magic Plant Farms' peppers. Use our premium quality dry chili pepper products once and you’ll be hooked forever! This pepper is perfect in small doses for a specific aromatic kick in stews, sauces, soups, and salsas. For the brave of heart, just add more directly on top!
Looking for a Different Burn?
Customize your heat: If you enjoy the sharp sting of the Bird’s Eye but want to experiment with different flavor layers, you can mix our fine ground powder with our milder peppers like our Chipotle Morita for smokiness or our sweet dried peppers like Red Poblano Mulato Pepper. This will allow you to enjoy the unique earthy character of the Bird’s Eye without overwhelming your palate.
Why Choose Magic Plant Farms?
GROWING STRONG, TRUSTED PARTNERSHIPS: For over 20 years, our company has successfully cultivated strong relationships with reputable, worldwide farmers that we work hand in hand with along with exceptional Agronomists to continually improve our chili pepper crops by creating optimal growing conditions and chili pepper harvest timing to ensure peak flavor and quality. Our premium chili peppers are pampered in the field, hand-picked, and sorted for quality.
PRESERVING OPTIMAL PEPPER CAPSAICIN BENEFITS AND FLAVOR: Our optimal drying process focuses on drying our premium chili peppers in a slow, low air temperature. This preserves the capsaicin oils, essential nutrients, natural flavors, and aromatic compounds in chili peppers. Due to our optimal drying process, our chili peppers also have a lower risk of spoilage and can be stored for longer periods without losing quality.
EASY TO USE AND COST SAVINGS: Our premium dry chili peppers (Whole Pods, Ground Powder, and Crushed Flakes) easily incorporate into dishes without the hassle of dealing with fresh peppers—safer too. Shelf stable. No fresh pepper spoilage and better storage. Buy in bulk to save money.
NATURAL INGREDIENTS: Vegetarian, gluten free, no MSG, non-GMO, no additives, no fillers.
ETHICALLY SOURCED: We support small farmers with sustainable farming methods and fair-trade integrity.
NAME YOU CAN TRUST: We believe in quality, excellent customer service and on-time delivery. Your satisfaction is our priority. Let us know directly if you have any questions or concerns.
Culinary Applications
Our Red African Bird’s Eye has gained significant recognition and popularity in the global culinary community. It has become a symbol of authentic African spice and is the essential ingredient for traditional Piri Piri sauces.
- Spice Blends: Add a scoop of Red African Bird’s Eye powder to spice blends for a clean heat boost. It is the core of Peri Peri seasoning and works great in poultry rubs.
- Hot Sauces: Bird’s Eye powder is the essential ingredient for authentic African and Portuguese hot sauces. It adds a sharp sting and a beautiful red color.
- Marinades and Rubs: Incorporate Bird’s Eye powder into marinades for grilled chicken or seafood. It infuses them with a fierce heat and an earthy, nutty undertone.
- Spicy Condiments: Sprinkle a pinch of Bird’s Eye powder into lemon-butter sauces or garlic oils for a fiery, restaurant-style condiment.
- Salsas and Dips: Enhance the flavor of smooth dips or hot salsas by adding a small amount of our fine ground Bird’s Eye powder.
- Pickling: If you enjoy sharp, spicy pickled onions or peppers, adding Bird's Eye powder to the brine provides a consistent and powerful heat level.
- Infused Oils: Create your own "Piri Piri Oil" by adding this powder to olive oil. Let it sit for a few days to develop a clean, biting heat.
- Bloody Marys and Cocktails: For those who want a sharp, immediate kick in their cocktails, a tiny pinch of Bird’s Eye powder in a Bloody Mary is transformative.


